Big Brother Bullshit

I suppose that there are two ways of reacting to extremely poor decisions enthused about by Mr Jeff Ford in his attempts to reposition Big Brother in the 18-30 age group firmly embedded in the exciting new worlds of Social Media (well Facebook and Twitter principally, with a brief nod to the world of web stuff on the Ch5 'Community' site).

Firstly we can accept the way (he thinks) things are to be and get on enjoying the 40 minutes highlights doled out each day.
Secondly we can take arms against this particular sea of troubles and do a bit of opposing to enable him to see sense as his viewing figures go down the pan.
I am going to go for the second option.  I do that as a long time fan of Big Brother and out of a sense that he has made crass mistakes in his quest for market share, but with guidance he can do much better.

I don't imagine for a moment that I will get everything right because I am not a programming director.  I can imagine that JF has some skills because he is one of the few that survived the Ch5 takeover cull but my view is that he has either been poorly advised or he does not have a real understanding of what Big Brother really was.

I suppose the place to start is:

• What was Big Brother
• What was wrong with Big Brother
• What should be carried forward
• What should be dropped.
• The value and meaning of Social Media
• The changes to voting that will be introduced
• Whether Big Brother can survive
• The world view of Big Brother
• How to campaign successfully to ensure all stakeholders (us) have a say

More later: