What was wrong with Big Brother?

• What was wrong with Big Brother?

BB had suffered from negative press on more than one occasion.  It never bothered us, the LF watchers, but it worried CH4.  As a consequence they decided to control more and show less.  We got more birdsong and less HMs.  They also decided to keep more back in case they needed it for their own HL shows.  We, the partners, were increasingly shortchanged.  People stopped watching as we felt that LF (which was the key differentiator for us all) was increasingly not telling the truth.
You could argue that the HM selection process was corrupted with increasingly wild characters being chosen - the sort of persons you would cross the street to avoid.  But leaving that aside the reason that people were drifting away was choice.  The world has more choices now.  Even Morecambe and Wise would not get 20 million now.  With a bit more honesty in the LF we (the hardened users) would come back every time.  And if we did enjoy it we would tell colleagues etc etc.
What was wrong?  Nothing that could not be fixed and nothing that was not already being fixed when Ch4 backed out.